The Magic Bullet: How to Write Bullet Points that Sell Online

Bullet Points Sell Products

If you had only 15 words to sell your product, would those 15 words be important?

It’s amazing how many sellers miss the point. It’s easy to see whenever you’re shopping online.

What is a Bullet Point?

  • It’s text separated by a “point” that makes reading fast and easy
  • It usually provides a summary for quick scanning
  • It’s what is read more than long descriptions and is crucial in aiding your sales

Why are Bullet Points Important when Selling Online?

Multi-million dollar corporations as well as those of us running home-based businesses selling online will do more sales selling on Amazon.com than anywhere else. It’s where buyers are.

So where do bullet points come in?

  • Bullet points on Amazon product listings are looked at more often than the description, so make ‘em count!
  • Amazon allows only 100 characters (about 15 words) in product feature lists (bullet points) making word choice crucial.
  • There are only 5 bullets you can use, so choose wisely what you highlight.

Unfortunately, seller after seller on Amazon fails to hit the mark…

You’ve probably seen products when you’re shopping online that have scant descriptions and bullet points. They fail to tell you the information you’re looking for.

It’s frustrating! And the seller unwittingly loses out on sale after sale.

Creating Magic Bullet Points:

Magic Bullet Points do so much more than list a feature of the product.

They help sell the product by identifying what the features can do for the customer.

Points to remember:

  • Choose what sets your product apart and highlight the related benefits
  • Start with the most important benefit first and work your way down
  • Take advantage of all 5 bullet points on Amazon and all 100 characters

Examples of great Bullet Points:

Mike Denison gives some great examples of bullet points that sell product (not just describe features):

Boring:

  • Aluminum alloy

Better:

  • Carefully constructed of high-quality aluminum alloy for years of maintenance-free enjoyment

Best:

  • Carefully constructed of high-quality, rust-free aluminum alloy… so you can enjoy it for many years with virtually no maintenance!

You can see from Mike’s example that something as boring as the product’s material can be made more interesting to the reader.

Each bullet should be a selling point explaining why the product’s feature is important and how it will benefit the customer.

100 Characters or Less – Make them Count

An owner of  a multi-million dollar company that sells online (Amazon creating a huge chunk of that revenue) was reviewing products his company had for sale.

We sat down and were looking at their products on Amazon, and the owner exclaimed that the main benefit of the product we were looking at wasn’t even highlighted in the bullet points or the description!

He had someone fulltime that wrote product descriptions, and they were missing the most important selling point.

Make sure your bullet points count by sharing the most important benefits and distinguishing factors of your products.

Your customers will thank you because they’ll get the information they’re looking for, and your wallet will thank you too.