What’s remarkable?

It’s what is worth making a remark about (one of my favorite ideas from Seth Godin).

Below is a video of a presentation that Seth Godin gave to Google a few years back.

What do the Hummer and the Mini have in common?

They tell a similar story, just to different audiences.

Here are some of Seth’s Main Points:

  1. Make something worth talking about.
  2. Tell it to people who want to hear from you.
  3. Customers spread the word
  4. Get Permission to tell more

The days of buying massive advertising to get the word out about your products is over.

Now, flip the funnel on it’s side and make it a megaphone that your customers use to tell others.

Don’t find customers for your products, find products for your customers.

Great stuff from Seth. See below:

Whether your selling exclusively on Amazon, your own website, or a combination, take Seth’s principles, and emphasize what’s remarkable about your business or product and watch how things change.

Take Charge of Your Future

Running your own business can be grueling at times, but the benefits of freedom and being in control of how you shape your future (instead of a boss) make all the difference in the world.

By highlighting what’s unique in your products, identifying what’s remarkable, you’ll be able to better match your products with those interested in buying them and who will be more likely to remark to others about the uniqueness of your products.

And doing that can help you take charge of your future.