The 7 Pillars of Selling Online

Seven principles for building a product business that lasts. The first six hold up the business. The seventh holds up everything else.

Pillar 1: Foundation for Success Get yourself ready, then build on solid ground. Discover the habits, mindset, and business setup that put you on the path to success.
Pillar 2: Selecting Stellar Products Learn how to choose products that build a business you’ll actually enjoy running, and that customers will be glad they found.
Pillar 3: Product Sourcing Secrets Work with real manufacturers, start small with samples, and learn from other sellers’ mistakes instead of repeating them.
Pillar 4: Sales Channel Mastery Match your product to the right marketplace, learn each platform’s rules, and protect your brand with Brand Registry and real GS1 barcodes.
Pillar 5: Succeeding with Logistics Keep things running smoothly: meet Amazon’s prep and shipping requirements, and manage inventory so you never run out of stock.
Pillar 6: Marketing to Win Find a real customer need and show clearly how your product meets it. Then get the word out with listings, Amazon Ads, Vine, and your own channels.
Pillar 7: The Most Important Factor Discover the one factor that matters more than any product or platform. Get this right, and you set yourself up for success.

Our site is for general education only. It isn’t legal, tax, accounting, or financial advice. Starting a business involves real risk, including the risk of losing money.