Sell More, and Sell Faster, with Amazon’s Coupon Feature

Do You Have Overstocked Inventory at Amazon, or Slow-Selling Products That Need a Boost?

Well, Amazon recently released a new tool for third-party sellers on its platform called Coupons.

Haven’t We Seen This Tool Before?

You might ask, haven’t we seen this before with Lightning Deals when they were made available for third-party sellers?

Or isn’t it the same as running a promotion?

Setting Up Amazon Coupons for Your Business Is Different

Lightning Deals were free at the start, and then required a large fee to post, with many sellers seeing less-than-stellar results.

Coupons are much more similar to promotions, with a few key distinctions.

Creating a coupon for your product or product selection can get your deal featured in Amazon’s Coupon section.

Your coupon can appear in Amazon search results as a side note to your listing.

How Much Does the Coupon Tool Cost?

When creating a coupon, you enter a total budget. This budget needs to account for two things: the total dollar amount you want to discount for the coupon deal and the per-redemption fee (60 cents at the time of writing; Amazon has since changed its coupon fees, so check Seller Central).

If your product is $50, and your coupon is for 10% off ($5 for those keeping track), a budget of $5.60 would allow for only one coupon redemption, and your coupon campaign would be over. A larger budget of $56 would allow for 10 redemptions of the deal.

It’s a smart way to encourage sellers to take into account how much the deal will cost in discounted product plus the small redemption fee.

Targeting and Naming

Amazon allows you to target specific interests for your coupon, or keep the default of all (in which case, it will be available to all visitors to the coupon section of Amazon).

Give the coupon a descriptive name, and make sure to adhere to the guidelines set forth on the page.

Stand Out from Other Sellers

Moving fast can pay dividends. Try the coupon tool for some of your products. At the time of writing, products didn’t have to be enrolled in Brand Registry to use coupons.

Keeping an edge to grow your sales on Amazon can mean the difference between good sales and great sales.