Amazon Sales Dropped Like a Rock? Learn What to Do About It

The Sudden Dread When You See Your Sales Report…

Just think: sitting at home or at a small business office, your products can be shipped to customers all over the world. With FBA, you can have your orders shipped out for you while you sleep, vacation, or work on the next big project.

But suddenly sales drop for some reason, and the honeymoon is over. It can be frightening, even terrifying, but it doesn’t have to remain that way.

Dropping Sales on Amazon?

“My sales have slowed. What do I do?”

It may seem like the world is crashing in around you. Your sales used to be good, maybe even great, on Amazon, and then all of a sudden, something happened.

Your sales just dropped off.

And there’s no reason you can see to explain it.

Tried to Fix Your Sales?

You’ve tried increasing the advertising budget on Amazon, running promotions, coupons, Prime deals, and sales.

You may have tried advertising on Instagram, Pinterest, Facebook, Google, and other outlets online.

You’ve tried introducing new products, product bundles, and redesigning your website and Amazon store, and revising your listings and A+ Content.

But it just seems that it’s money and time spent with little return, except for shrinking profit margins for your products.

Maybe It’s Time to Think Outside the Box

If we keep repeating the things that worked in the past, we expect them to work today and on into the future.

That strategy can work, except that the world changes, the playing field changes, and as we all know…Amazon changes.

Advertising that once worked well on Amazon to drive traffic is now very costly for many niches.

Thinking outside the box doesn’t mean the tools have to change, but our relationship to the tools does.

The Change Must Come From Within

“For things to change, you have to change.”

-Jim Rohn, The Art of Exceptional Living

It’s Not the Tools

It’s not the advertising, or the product listings, or the website updates, or any of the “tools.”

It’s your relationship to these things and to your business.

For things to change for you, for your business, you have to change.

It’s scary, but it’s also something within your grasp.

“The problem is not the problem. The problem is your attitude about the problem. Savvy?”

Jack Sparrow, Captain (probably)

Using the Same Tools the Same Way Won’t Produce the Same Results If the Environment Changes

The problem isn’t the tools, or the competition. The problem is our relationship to it (our attitude about it).

It’s not spiritual mumbo jumbo.

The attitude you have is not just your feelings. It encompasses how you act toward the problem. Change that, and you change how the problem gets solved.

Change Your Attitude by Changing Your Perspective

Again, this isn’t about meditation or mindfulness, although practicing both can certainly help on those bad days, weeks, or months when you’re pulling your hair out.

You change your perspective by moving to a different vantage point.

A new perspective gives you the ability to use the tools in new ways, and to see beyond what’s gotten you stuck.

How Do You Change Your Attitude and Perspective?

Learn the Principles of Selling

The principles of selling (or of influence) affect how you use the tools at your disposal.

Learn to follow the principles, and ideas will come to implement something new or change up what you’ve been doing to greater success.

Robert Cialdini’s work on identifying these principles can help turn around your business.

1. Reciprocity
2. Commitment and Consistency
3. Social Proof
4. Authority
5. Liking
6. Scarcity

Studying or brushing up on these principles can help get your sales back up because studying them is part of the process of bettering yourself: coming to see the problem in a new light with new approaches rather than repeating the old ones.

For example, just yesterday, I came across a small business that had a wonderful group of products, a good brand of their own, and a great website. However, they weren’t employing principle #1, reciprocity.

At the bottom of their homepage, they were asking visitors to sign up for their newsletter.

There was no indication of why someone would want to sign up. There was no giving, only asking.

Employing the principle of reciprocity in this example would mean offering something for free to those who sign up for their newsletter (a free guide, report, or, more relevant, “Get a 15% off coupon code for signing up for our newsletter”). The sky is the limit, and that’s just the beginning.

But say you’ve reviewed the principles and you’re still feeling stuck.

Learn from Those Who Have Weathered These Storms: The Masters

You’re not alone in the storms you have weathered.

Many have learned the ropes and are able to look at things from a different perspective, see the blind spots, the current troubles, and the troubles ahead, and navigate around them.

Save Time & Get the Direction You Need

Life is precious and short. Don’t spend it beating your head against the wall.

If you’re looking to quickly get back on the road to getting your sales back up on Amazon (or your own website, or wherever you sell), consider the time lost fiddling around in the dark.

Take that time and invest it.

It’s the Relationships That Matter Most

Find the Masters. Find those who have been down this path, who are on the path, and who can help you on yours.

There are many trainings you can take that offer downloadable lessons, and those are great, but what can really turn the ship around and get sales back up is interacting with those who are sailing the seas right now and not 5, 10, or 15 years ago.

It’s guidance that helps not just you become better, but also your business, and the life you want for those around you.

Take the time to invest in yourself. As Jim Rohn would say:

In order for things to change, you’ve got to change.

-Jim Rohn