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The miracle product, right? The one product that completely outshines all the rest…

How do you create or market a product when there are existing products already out there in the niche?

Some of the those products may be incredible?

How do you make a better product than the [insert name of the incredible product in your niche]?

How do you find the one right product for your niche and interests?

You don’t.

Why go head to head with the competition anyway?

Why do that when you can introduce something different, or market your product in a much different way to a different demographic.

Malcolm Gladwell has some great books, and his insight from the Spaghetti industry hopefully sparks some ideas in the video above.