7 Pillars of Selling Online

Everything You Need to Know for Ultimate Success Selling on Amazon

Last updated 4 min read

Successfully Sell online Go Get it
In this article 7 sections
  1. 1. Find the Right Products to Sell on Amazon
  2. 2. Check Pricing and Profit Margin
  3. 3. Get an Amazon Professional Selling Account
  4. 4. Use Fulfillment by Amazon
  5. 5. Promote Your Products So Shoppers Will Buy Them
  6. 6. Track Your Success
  7. 7. Access the Shortcut to Success with Secrets from the Masters

Successful selling on Amazon doesn’t have to be complicated.

Here’s What You Need to Know to Succeed Selling on Amazon

1. Find the Right Products to Sell on Amazon

It’s the most important thing you can do for both short-term and long-term success selling on Amazon. You can be all set up to sell on Amazon, but if you don’t have anything to sell, you won’t sell anything.

The great thing is that you can successfully source products for Amazon in a couple of different ways:

Creating Products to Sell on Amazon

You may be making products in your own backyard or have contracted with a factory to make them for you.

With your own products, you’ve got an advantage because you control the quality and selection, not to mention that you can have a much greater profit margin.

Buy Wholesale and Then Resell on Amazon

Buying wholesale from an existing company is like retail arbitrage, except instead of going to a retailer, you go right to the manufacturer and become a distributor or wholesale customer of their products.

You’re building up their products and their brand as you go, so use this approach with caution, because what you want is control over your future. That brings us to:

Sell Your Own Private Label or Branded Products

Maybe making products isn’t the right thing for you, but you want to connect manufacturers and buyers in a way that adds value. You can do this with private label products.

With private label products, an existing factory puts a logo you design on a product it already makes, making the product your brand. Sure beats owning a factory!

For more info, check out the 3 Secrets to Selling Private Label Products on Amazon.

2. Check Pricing and Profit Margin

With all these methods, it’s important to check Amazon to see how similar products are selling, and what they’re going for. Look at the number of reviews and the search order on Amazon (the closer to the top, the better).

Check the price you can get for a similar product, and use the Amazon Fee Calculator to see if there’s room for profit after your product cost and Amazon’s fees.

3. Get an Amazon Professional Selling Account

To sell on Amazon, you need a seller account. Go for the Professional selling plan (it requires a monthly subscription). If you’re serious about selling, you need to go pro. A Professional account makes you eligible for the all-important Buy Box.

It’s the Add to Cart button on the listing page. Professional sellers can compete for the Buy Box, so go pro, and it will make a huge difference.

4. Use Fulfillment by Amazon

Fulfillment by Amazon is one of the best revolutions in online selling. It allows customers to get your products with free, fast Prime shipping because your products will ship from an Amazon warehouse. It’s one of the best-kept secrets of selling on Amazon.

It takes out the headache of selling online. You ship your products in bulk to Amazon, and Amazon’s fulfillment warehouses take care of the individual orders and customer service.

FBA has launched hundreds, if not thousands, of small businesses that wouldn’t otherwise be able to get their products in front of millions of shoppers.

5. Promote Your Products So Shoppers Will Buy Them

Once on Amazon, you need to promote your products so potential buyers can see them.

Too many sellers get banned from Amazon because they don’t follow Amazon’s policies (trying to manipulate reviews, sending out free/discounted products for review, which Amazon has banned, etc.).

Amazon provides its own advertising program, but don’t discount making YouTube videos showing your product, Facebook ads, Instagram posts, and much more.

Do it the right way. Check out our article 50 Ways to Sell More on Amazon for ideas.

6. Track Your Success

Amazon provides a number of reports that you can use to track your success.

Keep an eye on those profit margins, and you’ll be whistling success all the way to the bank.

7. Access the Shortcut to Success with Secrets from the Masters

Imagine going to the Olympics and trying to compete without having a mentor or training.

Yes, you might be good, but you can be so much better and leapfrog over the mistakes that others have made.

That’s why we recommend that no matter what you do, get some training to help you rocket to success!

Millions of sellers are making money selling on Amazon, and you can be a part of it.